Seminars and Workshops
Brought to you by Design Edge Canada and its partners
SEMINARS
Seminars cost $75 each and include full admission to Design City and Print World.
SEMINAR D — $75
Sunday, Nov. 23
2 Sessions: 11:00 a.m. Or 2:30 p.m.
Room 102
Why is My Orange Brown? How to Produce Colour-Accurate Work Each and Every Time with Today’s New Tools
Speaker: Angus Pady, Senior Technical Specialist, Digital Solutions: Digital Solutions, a Toronto-based company providing colour management services, products, training and support to a wide array of clients. Digital Solutions offers professionals such as graphic artists, designers, digital photographers, photo labs, sign shops and printers an affordable way to guarantee accurate colour on digital cameras, scanners, monitors and printers, throughout the digital process. Angus Pady speaks and writes on color management topics and can be reached at www.ColourManagement.ca
As a print designer, your reputation depends on producing accurate colour work in concert with your print providers. This expert session at Design City and Print World is the perfect opportunity to learn about hot new techniques and technology for producing stunning colour-accurate work — including oranges that are orange — while saving time and money. You’ll learn how designers are employing the new Gracol standards in concert with their print providers to give themselves a competitive edge. You’ll learn about modern colour workflow from a designer’s point of view. And you’ll learn about some of the new tools that give designers more control and creativity than ever before.
Who should attend: Designers and design managers who work on both offset and digital print projects, and printers who deal with them.
SEMINAR E — $75
Sunday, Nov. 23
2 Sessions: 11:00 a.m. Or 2:30 p.m.
Room 101
What’s New in QuarkXPress 8: A Guided How-to Tour on the Latest Quark Design Software
Speaker: Bob Atkinson is one of North America’s recognized experts in design and publishing technology. He has more than 70 clients across Canada and the U.S. using either Quark or Adobe platforms. He is a columnist for both Graphic Monthly Canada and Design Edge Canada, where he writes the popular “Tool Tips” column, focusing on software products and technological trends.
In this session, you’ll get a guided tour from an independent expert of what’s new and hot in Quark 8, one of the most significant upgrades in a long time for the page layout favourite. You’ll learn how to use Quark 8’s new features to save production time and produce better layouts. New features to be reviewed include:
- extensive contol over trapping text and objects
- unique “smart” context-sensitive select, scale and rotation tools for quick “on-object” changes
- quick drag and copy with Alt/Option-Drag
- item styles: save all frame or line specs in a style, the same as type stylesheets
- find and change now support all object attributes
- direct multi-language support
- long-document support (indices, tables of contents, etc.)
Who should attend: Designers and production staff who use QuarkXPress 8 or those considering an upgrade to version 8.
SEMINAR F — $75
Sunday, Nov. 23
2 Sessions: 11:00 a.m. Or 2:30 p.m.
Room 103
How to Sell Design: An Interactive Panel Discussion on How to Make More Money From Design
Moderator: Craig Swistun, RGD, writes Design Edge Canada’s popular “Mind Your Business” column, focusing on practical business tips for designers. He has worked as a designer and creative manager for various corporations and design agencies, co-founded a small graphic design firm, and worked as a freelance designer. Currently, he talks about the value of good design regularly in his role as a partner and vice-president of a Toronto financial services company.
One of the things that truly separates good design firms from great firms is their ability to sell their creative solutions to current and prospective clients. Yet the challenges facing small firms, sole practitioners, and large firms are different. Or are they? Join us for a panel discussion with designers of different shapes and sizes to hear about their sales challenges and those solutions they have implemented to help grow their business and increase their revenue. Our panelists will discuss the unique “sales” needs of in-house design departments as well.
Who should attend: Designers and design managers with sales or sales management responsibilities.
SUSTAINABILITY AND DESIGN WORKSHOPS
Workshops are free to attend with your Design City/Print World show badge.
WORKSHOP G — FREE
Sunday, Nov. 23
11:00 a.m. – 12:30 p.m.
Room 105
Sustainability & Design Workshop 1:
Using Footprint Calculators for Greener Design
Presented by Spread the Word.
Speaker: Patrick Robinson, RGD, Co-Founder, Spread the Word and Associate Partner, Grip Limited. As a designer, design manager and design educator, Patrick plays a role in encouraging sustainability and corporate social responsibility. As an Associate Partner at Grip Limited, Patrick co-ordinates the print and studio team efforts for the “intercommunipackastratapromotising” services of the agency. Spread the Word is an association of designers, design managers and design educators whose mission is to help make the world a better place by spreading the word of cause-based design. Visit spreadtheword.org.
Many organizations today are purchasing “carbon offsets” with groups such as Zerofootprint and Carbonfund to offset the carbon produced by manufacturing, travel and other activities. The challenge for designers is that the legwork required to calculate the carbon footprint for many design projects — especially smaller jobs such as stationery, postcards and small-run catalogues — is too onerous to be practical. In this workshop, Spread the Word will put sample design projects through multiple footprint calculators to create a new chart giving basic benchmarks for standard projects, with suggested offsetting actions. The goal is also to provide standardized “recognition copy” that clients (or designers) can include in their printed pieces, providing them with a way to “action their intent” to make the world a better place.
Who should attend: Designers and design managers who deal with clients and who want to make their practices more environmentally friendly, while at the same time giving their businesses a new competitive advantage.
Sustainability & Design Workshop 1:
Using Footprint Calculators for Greener Design
Presented by Spread the Word.
Sponsored by Colour Innovations
WORKSHOP H — FREE
Sunday, Nov. 23
2:30 – 4:00 p.m.
Room 105
Sustainability & Design Workshop 2:
The New Creative Brief for a Sustainable Future
Presented by Spread the Word.
Speaker: Patrick Robinson, RGD, Co-Founder, Spread the Word and Associate Partner, Grip Limited. As a designer, design manager and design educator, Patrick plays a role in encouraging sustainability and corporate social responsibility. As an Associate Partner at Grip Limited, Patrick co-ordinates the print and studio team efforts for the “intercommunipackastratapromotising” services of the agency. Spread the Word is an association of designers, design managers and design educators whose mission is to help make the world a better place by spreading the word of cause-based design. Visit spreadtheword.org.
In this workshop, Patrick Robinson of Spread the Word will show how his group has “re-worked” the industry standard creative brief to include sustainability prompting questions. Patrick will walk through this new brief to show how you can use it in your own practice and how it will benefit you and your clients. This workshop is also an opportunity to collectively improve upon the sustainable creative brief by inviting your questions and suggestions. Join us to make a difference and to network with like-minded designers.
Who should attend: Designers and design managers who deal with clients and who want to make their practices more environmentally friendly, while at the same time giving their businesses a new competitive advantage.
Sustainability & Design Workshop 2:
The New Creative Brief for a Sustainable Future
Presented by Spread the Word.
Sponsored by Sustainable Forestry Initiative
WORKSHOP J — FREE
Saturday, Nov. 22
2:30 p.m. – 4:00 p.m.
Room 101
Sustainability & Design Workshop 3:
Environmental Practices Survey Results and Panel Discussion
Presented by Forest Stewardship Council Canada
Speakers: Bernard Hellen, President & Creative Director, Traffic Marketing + Design Inc. and founder, FSC Xpert Program; Maia Becker, Vice-President, Forest Stewardship Council Canada
What are the current trends in sustainable design? What are the environmental practices and priorities of designers and clients? Who’s specifying FSC and why? The results of the first FSC survey on the Environmental Practices and Preferences of Paper Purchasers will be unveiled at this special workshop. Distributed to over 300 graphic designers and paper/print specifiers across Canada, come learn about environmental design and print trends, compare how you measure up with your colleagues, and share your challenges and experiences. In this session you’ll also get an update on FSC Canada’s professional membership, the FSC Xpert program. An open panel discussion will give you the opportunity to contribute your ideas, insight and inspirations on how to design sustainably. This is an essential information and networking event for all eco-minded designers.
Who should attend: Designers, design managers, printers and paper representatives who want to make their practices more environmentally friendly, while at the same time giving their businesses a new competitive advantage.
